If you’re reading this, you’re probably at least loosely familiar with things like blogging and affiliate marketing.
And you’ve probably gone over most of the general 101 level advice you can find online about how to get started making money online.
Just about anyone will tell you that you want your own self-hosted website for blogging or affiliate product reviews.
You definitely don’t want your site or blog hosted on WordPress.com or Blogger.
Even with a custom domain name, you’re still beholden to a blogging platform’s rules and guidelines.
They can kill your site at any time, for any reason, ruining your hard work.
People will also tell you that while some options for making money online — like affiliate marketing and dropshipping — are alive and well, there are other niches and business strategies that are past their prime.
One of those is the concept of the “deal site.”
Remember the rise and fall of Groupon? That model is dead in the water… right?
One niche site basically did everything “wrong.”
It’s hosted on Blogger. Each post only has a couple of sentences.
And, it’s a deal site, a genre that was considered a dead end in 2017.
But they’re making a killing anyway, against what intuition would tell you.
In a recent post on Gaps.com, Glen Allsop of Viperchill explains how this blog in the beauty niche managed to drive a ton of traffic.
When researching ways to drive traffic to a new website, I stumbled across a blog which really surprised me.
I wasn’t only surprised by how many visitors it receives, but that it’s still hosted on a blogspot.com domain.
Due to family issues, the site is currently inactive for the first time in nine years, but the numbers don’t lie:
For years this Blogspot blog has averaged 750,000 visitors per month.
The site, Nouveau Cheap, shares daily deals on beauty products.
Each day they link to their latest finds accompanied by one or two sentences to describe the offer.
People don’t follow the blog for massive in-depth reviews on beauty products, but simple updates on where they can find their favourite brands for less.
With 67% of visitors coming to the site directly (SimilarWeb estimate) the author has clearly found an angle that keeps people coming back each day to see if the offers are relevant to them.
They’re not the only niche-deals website I’ve found in recent months reaching a huge monthly audience…
This isn’t the only case study like this, where a niche deal site gets an astounding amount of traffic and turns a profit. You can find several more in the original article, over at Gaps.com.