Sometimes, the best business opportunities are lurking in the most unexpected places. That’s how Robert Samuel, the founder of Same Ole Line Dudes, stumbled across a golden opportunity that’s already made him thousands of dollars.
Back when the iPhone 5S came out in September 2013, Samuel put out a Craigslist ad offering an unusual service: he was willing to stand in line for people to get them their new iPhone.
You may be aware that new iPhone releases result in lines stretching for blocks on end. Where most people see a major inconvenience, Robert Samuel saw a huge opportunity.
That day, he made over $300. Recognizing a huge unmet market need, Robert Samuel founded a company around the idea. Today, he has over 20 employees who hold people’s spots in long lines.
For the first two hours, Same Ole Line Dudes charges $45. Every additional half hour runs $10. In bustling New York City, people are more than happy to pay this kind of money to avoids standing in line all day. Add in extra fees for bad weather, short notice, and other inconveniences, and Samuel’s company is surprisingly profitable.
Interestingly, according to Samuel, the most common thing they wait in line for is cookie dough. They also get a lot of business from the smash Broadway musical hit Hamilton. Most of their clientèle are from out of town.
Samuel’s success with Same Ole Line Dudes demonstrates that untapped markets are always hiding in the most unlikely places, and with a little creativity, anyone can carve out a profitable niche for themselves.
You can check out the full video from Elite daily below.