Having trouble gaining traction on Facebook?
It might be because of the kind of content you’re posting.
People go on Facebook to connect with friends, family, co-workers, and sometimes, brands.
What they don’t go there for is a sales pitch.
Today’s consumers are turned off by blatantly sales-oriented content, which they perceive as being spam.
They don’t want to be marketed to constantly.
If all they see is “Buy our stuff!”, they’ll tune out.
Instead, you need to create content that really engages them and gets them interested in your brand.
That’s not to say you shouldn’t use Facebook ads to target people at the bottom of your sales funnel.
But to get your audience to that point, you need to bring them in with great content that provides value.
Not every Facebook ad needs to be geared toward making an immediate sale.
You need to cultivate brand awareness first, building a dedicated audience that you can sell to later down the line.
In a recent blog post, GetResponse pinpoints spammy sales content as one of the biggest mistakes marketers make on the platform.
DON’T: Only post sales-oriented or spammy content
You might have noticed by now that Facebook wants you to spend, spend, spendin order to get your content seen.
We all know the saying ‘pay to play’, and even though it’s slightly annoying now, it’s definitely still true.
Facebook ads (when done well) are a great way to help you reach your goals, but don’t expect promotional content that isn’t an ad to gain much traction.
Facebook wants to maintain a ‘community’ element to the platform by restricting spammy sales content, but they also know that by restricting promotional posts they push marketers towards ads (and spending money!).
However, even if that wasn’t the case, posts which simply push products and lack a storytelling element would still flop.
Because people simply aren’t interested.
[image source: GetResponse]
If you want to engage your community, reach lots of Facebook users, and grow your account: tell a story.
Share relevant and interesting content related to your field.
Of course, you can feature products or talk about upcoming events, launches or sales, BUT don’t forget to weave this into a piece of content that has context, inspires emotion and provides value.
Brand content shouldn’t be nothing but ads.
Instead, adding real value and building rapport with your audience brings long term benefits that will boost sales well into the future.
You can find more do’s and don’ts for marketing on Facebook in the full blog post from GetResponse.