Whether you are just learning about making money online or your goal is to make more money online than you ever have before, you have come to the right place. The following are seven tips gleaned from industry experts, business analysts and Internet marketers just like yourself. Sit back, absorb and get ready to make money in 2014.
1. Focus on Value
Making money online will be virtually impossible if your campaigns offer little or no value to your customers. To make money online – or to make more money – you need to forget about making money for a bit. Instead, focus on providing your customers with free value, at least for a little while. Articles, videos or downloadable whitepapers will do, even high-quality Tweets will do the trick; but if you don’t give your customers a little taste of what you’re offering, you’ll have a hard time getting them to bite.
If you remember nothing else of how to make money in 2014, remember this: High value will get you more attention, higher rankings, more of a following, more customers and more sales in the next year, guaranteed.
2. Leave the Tough Jobs to the Experts
The days of trying to do everything on your own are over. There is far too much talent out there and far too little time to waste trying to be a graphic designer or writer when you’re really not one. Hire a graphic designer if you need one, hire a writer, but for goodness sake, outsource whenever possible to keep stress levels down and your business continuously making money online.
3. Provide a Superior Customer Service Experience
Making money online becomes easy when you treat each of your customers like a king or queen. A well-treated customer is more likely to become a customer for life, and that person usually can’t wait to tell their friends and family about the business experience they’ve just encountered. This word-of-mouth advertising can be more effective than any campaign you can put together, especially if you can get satisfied customers talking on popular social networks like Facebook or Yelp.
4. Social Prominence is Mandatory
Take time out of your busy day to post on Facebook, Tweet and respond to customers who may be communicating with you on either – or any other – social networks. Social media is here to stay and that means you must embrace it if you’re keen on making money online. Potential customers, business partners and those who are merely curious are undoubtedly going to look you up online. Are they going to find a dormant social media account where the last Tweet happened in 2011 or are they going to find a robust social media profile that is filled with valuable insight and information? The latter will make more money, no matter what industry you happen to be targeting.
5. Spy on Competitors & Community Members
While you’re using social media, take the time to check out your competitors on a regular basis. You might also want to visit popular forums in your industry while you’re at it. To make money in 2014, Internet marketers are going to have to be incredibly crafty. With Google and the other search engines cracking down on IM Tomfoolery and customers demanding more value for less money, marketers who are going to survive in the future and make more money than the rest are the ones who will be able to adapt to the search algorithm changes and the constantly changing needs of their customers. To become successful and to make money in 2014, marketers are going to have to come up with new techniques that no one has ever seen before, and those who don’t adopt these techniques are going to be left by the wayside. By spying on competitors and keeping an eye on developments and discussions in your industry, you can remain on top of any growing trends, thus keeping you in the running for number one in your field.
6. Test to Determine Campaign Effectiveness
Use analytics software and the analytics capabilities of the platforms you may be using to get a handle on what’s working and what needs to be changed. If more traffic is going to one web page as compared to all the others, find out why and change things so that traffic increases for all of your pages instead of just the one.
The technique of testing and altering your approach shouldn’t just be used to make money in 2014; it should be used all the time and for every year that you’re actively making money online. Even if you spy on your closest competitor and tap into the collective conscious of your industry and consumer base, you’ll still only get part of the story. Only by continually monitoring your numbers and changing your campaigns accordingly can you hope to be precise with your marketing message, which will of course yield massive results in numbers and revenue.
7. Plan to Scale for Continued Growth
Most experts advise you to start off small when it comes to making money online, but what happens when your business actually becomes successful? You should have plans in place early to scale up quickly so that your business continues to grow as you learn more and become more experienced. Dream big and plan bigger and you’ll be closer to hitting your goals of making money online.
With these seven tips, the right business opportunity, a great attitude and plenty of effort, you will soon make money in 2014. There’s no better time to get started than right now.