Google Search isn’t going anywhere anytime soon, even though SEO has changed dramatically over the last few years.
It depends on your niche or product, but for a lot of companies, organic search traffic is still a key source of traffic and leads.
But sometimes, some of your content just doesn’t seem to be getting any action.
When you’ve got great on-page SEO, useful content, and some decent backlinks…
It’s incredibly frustrating when or some reason, a post or page just isn’t moving at all in the SERPs (search engine results pages).
Chances are, there’s something about the content that’s holding it back.
Fortunately, problems like that tend to be things you can fix pretty easily.
In a recent blog post from Hubspot, the author lists three important questions to ask yourself if your content isn’t getting any traction.
1. How recently have you updated the post?
If you haven’t touched it in over six months, a fresher and more comprehensive link might be winning.
Action item: Update the post with additional content, more recent links, etc.
2. How recently have you promoted the post in an email?
A big bump in traffic from our email subscribers usually lifts rankings.
Action item: Include the post in an email send, either as the first or second link. (Any lower, and it won’t get clicks, rendering this strategy pointless.)
3. Are the posts that have surpassed it in the search engine results pages higher-quality; e.g., more comprehensive, more examples, better graphics/visuals?
That probably means their time-on-page is higher and bounce rate is lower. They may be getting more referral traffic than you as well.
Action item: Do whatever your competitors are doing … but better.
If their guides feature a subject-matter expert, feature two subject-matter experts.
(Because this is a time- and energy-intensive technique, don’t use it unless you’ve exhausted all the others, or this is a really competitive and important keyword.)
You can find more tips for fixing common SEO and content problems in the full blog post from Hubspot.