“In the future, everyone will be world-famous for 15 minutes.” – Andy Warhol.
The future is now. But instead of 15 minutes, you could be famous for life.
If ever there was a man who had a deep, intuitive understanding of the concepts of “fame” and “celebrity” in the context of American culture, it was Andy Warhol.
One thing no one predicted back in the late 60s, when that seminal Warhol quote was born, was the internet.
The internet gives everyone a voice.
We’re connected together across the globe. We’re all publishers now. The role of media gatekeepers continues to diminish.
Today, people with charisma, talent, and something to say can take charge of their own quest for fame.
You’ve probably read about influencer marketing and paid shoutouts.
But what if, instead of leveraging influencers in a niche for a brand, you were to become an influencer yourself?
It’s not for everyone, but establishing yourself as an online influencer can be a serious path to profit. It’s not just for beauty queens and fitness enthusiasts on Instagram, either.
You can become a public figure in just about any niche you can think of.
In a recent article from Entrepreneur, the author details some of the ways you can start building your tribe and expanding your social influence.
Own a niche.
Don’t try to be the next Kim Kardashian West.
Size isn’t the only measure of an influencer — build an audience that is focused and interested in something you’re actually passionate about, and will therefore have a much stronger connection with you.
An example of this is beauty influencer Katy DeGroot. DeGroot left her job as an executive team leader at Target in 2014, and within two years became a social media sensation as an authority on beauty.
When analyzing her audience analytics, DeGroot has a 95 percent female following primarily interested in beauty, making her an excellent case study as someone who has built a targeted, interested and engaged social fan base.
Niche-based influencers have a much more targeted audience that has a stronger connection to them.
According to an analysis of hashtags using HYPR’s software, over 90 percent of brand activations on social today happen with these niche thought leaders.
Find a unique voice.
Be contrarian and tell the story in a different way.
Billionaire businessman Mark Cuban is constantly offering nuggets of advice to his millions of Twitter followers.
His advice is thought-provoking and at times, unconventional.
But, it’s his slightly-left-of-center perspective that makes him stand out among other successful entrepreneur influencers.
There are many ways to do this — through characters (Colleen Ballinger’s Miranda Sings), a twist on something we all love (PostModern Jukebox), a fake rivalry, crazy humor (Bart Baker) or shock and awe (Human Giant).
Whatever it is, find a voice that works for you and will help you stand out and be memorable.
If you can be controversial you’ll do even better.
Fake it ’til you make it.
Behave like an influencer. Tag brands generously. Name drop.
Talk about big influencers as if you actually know them or if you happen to know them, get them to share your content.
Create content that makes you appear larger than you are.
Don’t forget to tell everyone about how awful the experience of hanging out with your famous friends can be.
You can find more hot tips for gaining social influence online over at Entrepreneur.