Bing unveiled their newest enhancements for their ads last week called Extensions. Extensions will draw attention to your ad by offering alternative ways to get a hold of your business. This has turned into a huge source for driving traffic for some companies.
Below is a further explanation of why:
Having a phone extension allows interested parties to directly contact service members who can assist them with any questions and forward them to the next stage of purchase. Not only is it more helpful for the customer but it also increases trust and creates credibility by having someone ready to help. For this reason some of our lead generation clients report an enormous number of PPC leads actually come from phone conversions rather than the web page.
Having your number in your ads will keep you from losing any business that would have clicked through until they found a direct line. Here are some further details on how easy it is to get started and monitor the incoming calls:
Phone extensions are very easy to implement. Simply go to the ad extensions tab in the interface or the appropriate section of the editor and you should see the new extension. Simply add the necessary info and you are ready to go. As a bonus, Bing now supports importing call extensions directly from AdWords, just another way they are making it easier to start or expand on Bing’s ad network.
The phone extensions will work similarly to the AdWords forwarding numbers. This opens up new reports in analytics for these phone calls. This means advertisers will receive all the details on cost, clicks, impressions, and calls that are associated with the extensions. All of which will help you assess the value of phone calls to your business.
Since these call extensions are powered by Skype it allows users to connect with your business by PC, laptops, phones or tablets. By using a different number you can easily track where the traffic is coming from and where your focus shouold be placed.
Has anyone out there been able to set up Bing’s call extensions, if so, how is it working out?