Everyone wants to know how to increase affiliate profits.
Getting started is the easy part. The hard part is turning affiliate marketing into a substantial income stream.
But nothing great ever comes easy. If it did, everyone would do it, right?
Fortunately, there are plenty of people out there who have achieved great success that we can learn from. Does over $90,000 in affiliate commissions sound like something you might want to learn from?
Yeah, I thought so too.
Luckily our friends over at NicheHacks have imparted some of their wisdom by sharing these critically important lessons learned while earning those commissions.
Here’s 12 things you can use and apply to increase profits for your own affiliate marketing:
1. Maximize Sales By Emailing Like This…
If you only mail once or twice you won’t make nearly as many sales as if you promote daily through a product launch period.
I typically mail 3 times on launch day, twice a day throughout the launch, then 3 times again on the final day.
If you just send 1 or 2 emails it doesn’t seem like you fully believe in the product.
There’s an age old marketing adage called “The Rule of 7”. developed by the movie industry in the 1930 to increase movie sales.
They figured out the average person needed to see their movie trailer or ads 7 times before they went to see the film.
In marketing terms it means a prospect needs to be exposed to your advertising at least 7 times to compel them to take action.
Now not everyone needs 7 exposure to buy, some will on the first exposure.
But the point stands that not everyone will purchase the first time you recommend them a product.
The more you show them your marketing message the more chance they will buy.
Typically the bulk of all sales come from day 1 and the final day but the days in between add up to a substantial amount too so mail daily.
2. Don’t Bore Your List To Death
If you’re anything like me when I first started doing affiliate promos I’d pick one angle and run with it through the whole campaign.
Every email would basically say the same thing over and over again in a slightly different way or share the same results but with a different headline.
It’s boring and ineffective.
No one wants to read the same thing time and time again.
Take a different approach in every email.
Go with results, testimonials, stories, tell them what they’ll gain by purchasing, tell them what they’ll lose by not purchasing.
Mix it up.
3. Mail Hard On These Two Days…
I mentioned this already but you should mail hard on the first and last days.
It’s where the bulk of your sales will come from.
Typically 20-25% of all sales I make will be on day 1.
And on occasions up to 50% have occurred on the final day (particularly with a mid range product of around $199-$500 but also with low end $7 where 20.98% of all sales on average come on the final day.
4. Beat Everyone Else To The Punch With The ‘Early Bird’ Trick
Usually you can get your affiliate link in advance before a product launch has even started.
When someone clicks it it will either go to a blank page, a “coming soon” or an optin page rather than the sales page.
So they can’t buy but they are already “cookied” with your affiliate ID.
That means you’ve got the jump on most other affiliates who won’t email until launch time.
Early bird emails mean a much higher chance of you being credited for the sale when they do buy.
Pre-sale / early bird emails account for 14.54% of all my total sales on average on promos – can you ignore that?
Send out warm up emails, which build up the curiosity of the launch, for 2 to 3 days in advance and include your affiliate link that leads to the opt in or coming soon page.
Then when the launch finally kicks off you’re already ahead of 99% of other affiliates as you’ve already got your cookie set.
5. These Type Of Emails Account For 18.78% Of All My Sales, Use Them
There’s nothing people like more than PROOF.
Show them what you are recommending / teaching them works.
- Screenshots (great in the IM niche)
- Before and after pictures (great weight loss / body building)
- Videos of what you’re teaching in action.
- Testimonials from success stories.
I always show my own results or results from my tribe in my promo emails, they account for 18.78% of all sales on average.
6. Promote Products You’ve Actually Used And Can Seriously Vouch For
The difference between a promo where the affiliate has used and can vouch for the product is a world apart from one where they have no idea what they are promoting.
You can see the difference a mile away.
At the very least go through the product before you promote to get a good feel for what it is, how it will benefit your audience, and what it does.
If you find out that it isn’t really that good….don’t promote it regardless of how much you’ll make.
Think of the long term, you make money today, but next week no one wants to check out anything you recommend as you gave them junk last time.
7. Be Honest About The Product So Your Audience Trust You
There’s no need to lie about a product or make it out to be perfect.
I doubt any product is, all have downsides.
So highlight the problems and downsides of the product and people will see you’re not just trying to sugar coat things and make it all out to be good.
When you figure out the con’s of a product you can create bonuses that fill in the gaps.
8. Without This Asset You’re Going To Struggle To Sell Much
Without an email list you are going to struggle to sell many affiliate products.
Product reviews on your website or blog, social media promotions or traffic direct to offers can result in some sales but nowhere close to an affiliate promotion via email.
All my promos are done via my email list and it consistently gives me the best ROI.
There’s a reason why every super affiliate has an email list….it works.
9. How To Sell Less But Make More
Higher priced products tend to sell in less volume than $7 products obviously…
But with their higher commission payouts you can easily make much more money.
Higher end products tend to be more complete systems than the cheap $7 ones giving more value to your audience.
Don’t write off promoting higher end courses and products, many of your audience WANT this stuff and have the ability to buy it.
10. Most People Don’t Mind You Promoting If You Also Do This
If you’re just promoting for the sake of making yourself money you’re screwed.
And YES, both you and I do this for the money.
It would be a lie to say otherwise.
But here’s the thing…
It can’t just be about YOU and the fact you want to increase your bank balance.
You have to help other people get what they want for them to give you what you want, i.e. the money.
And most of your audience will not have a problem with you recommending stuff to them if they know you have their best interests at heart.
11. You Should Not Be Afraid To SELL
A lot of us, at some point or other, have a real issue with selling to our audiences.
It doesn’t come natural and feels slimy.
Like we’re a used car sales man trying to trick them into parting with their money.
It’s pretty natural but a dangerous way of thinking.
You should not be afraid to recommend HIGH QUALITY and PROBLEM SOLVING products to your audience.
Remember why your audience came to you?
They have a problem and they need a solution.
They asked you for help.
If you don’t recommend them the products which can solve their problems they might never get that help.
And some other dishonest marketer might falsely recommend something else that won’t really help making them worse off.
Your job as a marketer is to guide them on the right path and help them solve their problems like they’ve asked you to.
So get out this disastrous mindset that “selling is bad” and into the mindset that “selling is good….
…when you are giving them products which solve their problems”.
12. Batch Write Your Emails In Advance & Save Time
Some email marketers recommend writing promo emails as they come as things change throughout a launch but TBH I don’t feel they do much.
I write them days in advance and have them scheduled up.
The only problem that could arise would be the launch being cancelled but if you’re promoting tried and tested marketers with lots of launches under their belt this shouldn’t be an issue.
And should you be short on time the days during the promo your emails are already written and lined up.
I see no great advantage to writing on the fly.
Batch write all your emails when you’re in the zone.
They will flow better and you’ll get them done quicker.
You can read more 19 more lessons learned from generating $90,680.75 in affiliate commissions at NicheHacks.