Keeping in touch with your client’s, existing and potential alike, is easier then ever with today’s technology. It also create a much larger competitive edge since it is available to every and any one.
Does your company currently have an effective email marketing strategy that has proven to work year in and year out?
Below are 5 tips that you can attach to your brand to ensure a much more effective year in email marketing for 2014:
Sur La Table: Getting customers into stores – Building on consumers’ New Years spirit of self improvement, Sur La Table invited subscribers into stores to learn new skills with aspirational copy and imagery. Moving away from the product sales messaging that is fueled by holiday gift-buying, this email reminds consumers how Sur La Table fits into their year-round lifestyles.
charity: water: Updating subscribers’ on the organization’s annual success – charity: water closed out the year by providing a recap of its organization’s accomplishments with a video and a message of thanks. This email’s sleek, simple design is responsive, playing well on any device.
Barnes & Noble: Anticipating subscribers’ gifts – In this email featuring the NOOK, Barnes & Noble guesses that subscribers may have received a particular gift and offers support. Note that the copy calls out more than just the NOOK, including all mobile devices. Whether a subscriber bought any gifts from Barnes & Noble or received a Barnes & Noble gift, this email remind subscribers how the company can meet their needs beyond the holidays.
Betty Crocker: Outlining the company’s own “best of the year” list – Betty Crocker’s subtle ribbon details make this image-driven recap special and fitting for post-holiday messaging, reminding subscribers how Betty Crocker compliments their cooking lives year-round. Plus, this email width and big buttons are mobile-friendly.
Harley-Davidson: Offering thanks – This New Years Email carries subtle, celebratory animation (the fireworks in the background), and reinforces Harley-Davidson’s mission of engaging customers in a community. Rather that pushing any sales, the message offers gratitude. The only CTA is the invitation to connect, signaled by the row of social networking logos at the bottom of the primary message.
Any post-holiday messaging should build on the relationships your brand has strengthened all season long, and lay the groundwork for a new year of relationship marketing.
So apply the 5 tips above and reach out to your email marketing list to wrap up the end of the year as well as get a great start in 2014. Also take the time to make sure your emails stand out from other competitors. A great and easy way to do this is to sign up with them and make sure your emails are totally different.
Do you have any advice to offer other business owners on how they can strengthen their email marketing campaigns for 2014?