CSE’s or comparison shopping engines, allow merchants to go head to head in order to increase sales by attracting new customers. They do this by collecting product descriptions and prices from participating retailers to show all the results on one page for a quick comparison to save the buyer time and money.
Check out the 10 top CSE or comparison shopping engines on the market:
1. Google Shopping: Google Shopping is probably the largest and best know comparison shopping engine. Products submitted to Google Shopping will also be displayed on standard Google search results and are integrated with Google’s pay-per-click platform, Adwords.
2. Nextag: Nextag has been in operation since 1999 and has as many as 30 million visitors each month. Nextag is consistently a top performer for traffic and conversions on CPC Strategy’s quarterly review of leading CSE’s. You can list products, event tickets, real estate, and even travel bookings.
3. PriceGrabber: In addition to presenting products on its site, PriceGrabber has a market research tool, Market Report, that allows retailers to track consumer purchase and product pricing trends. When you list your products on PriceGrabber, you’ll also be listed on Yahoo Shopping which is a nice added bonus.
4. Shopping.com: Shopping.com is part of eBay’s family of companies and is another great channel for merchants to put their products in front of perspective buyers. Shopping.com also partners with The Find, another CSE on this list.
5. Shopzilla: With about 40 million month visitors and a pedigree dating back to 1996, Shopzilla is one of the best choices for ecommerce merchants looking for some extra sales. This comparison shopping engine has an impressive 100+ million products listed.
6. Become: Become is another leader in the CSE space, allowing thrifty shoppers to compare prices, read or write product reviews, and simply search for the best possible online shopping deals.
7. Bing Shopping (Free): Bing Shopping offers free product listings that appear directly on Bing search results pages. Bing Shopping has earned a lot of consumer praise for doing an excellent job of providing consumer friendly results. The service does not accept new merchant feeds during high-traffic shopping seasons, so get started early with Bing in 2013.
8. Pronto: With about 70 million product listings sorted into various retail verticals and millions of visitors monthly, Pronto certainly merits consideration for any retailer’s 2013 CSE campaigns.
9. The Find (Free): In addition to showing product and price comparisons, The Find can help shoppers discover new products with personalized results.
10. Amazon Product Ads: Amazon isn’t technically a comparison shopping engine, but they work in a similar fashion. When you register for Product Ads you can upload your products manually or via FTP. Amazon will then create ads for your products using the information provided in your product file. When you set your budget, your ads will go live and you’ll pay-per-click.
To get started you will need to provide a properly formatted product feed and a little bit of a budget to cover the CPA or cost-per-action.
If you are a retailer that has competitive prices I am sure you can easily see how this would benefit your business. Other retailers want to know, what would be your main concern when using this type of CSE, or comparison shopping engine?
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