One of the things we continue to see in affiliate marketing, is that customers are sometimes more loyal to affiliates then to your actual brand. While this may be upsetting to some, it is easy to see how you can take advantage of this aspect to maintain a successful affiliate program. You can optimize your affiliate program by providing special offers for your target audience, to improve their shopping experience. By providing additional offers through affiliate links you will start to see an increase in conversions and your ROI.
The 4 strategies below can help you turn shoppers looking for bargains into buyers:
1. Loyalty counts. Whereas in the past an online shopper might be loyal to big name brands, today more customers begin their shopping journey with affiliate sites that offer big discounts. As an online brand you must identify ways to tap into affiliate loyalty to win new long-term customers. To accomplish this, align yourself with the affiliate on the landing page by welcoming shoppers visiting from affiliate sites with a personalized banner.
2. Consistency is key. In addition to welcoming visitors from affiliate sites up front, it's also important to reinforce the offer that triggered the customer to visit your website. This can be done by placing a banner across the top of every page throughout the entire website session that says something like: “Ebates Exclusive: Receive 6% cash back” or “Get 10% toward college tuition from Upromise.”
3. Do the math. It's important to reinforce the incentive the affiliate is offering, but it's even more critical to display the actual savings or premium prices the customer will receive on the product or category pages.
4. Add it up. Finally, don't forget to calculate the total savings or other incentives the customer will receive during the checkout process.
Your affiliates are often more loyal than your customers, which is why they can account for a large amount of traffic to your website. The reason is simply because the savings offered to your affiliates are usually better then the ones offered on your website due to the relationship they have built up with you.
What do you expect from your affiliate marketers in order to secure lower prices to your products and services?