Facebook ads are incredibly versatile.
With tons of targeting options and possible campaign goals — not to mention a genuinely massive userbase — it's one of the most powerful advertising platforms in existence.
There are quite a few types of ad campaigns you can set up on Facebook, and one of them is what's known as “remarketing.”
All this means is that you're targeting members of your audience who've already been to your website, made a purchase, or otherwise taken an action that indicates that they're interested in what you're selling.
These people are warm leads.
You already know they're interested, and they're already aware of your brand.
It's simply a matter of convincing them to buy — whether it's for the first time, or whether they've already become a customer in the past, and you're promoting something new.
A recent article from AdEspresso explains how you can use the Facebook Pixel to create Custom Audiences tailored for remarketing campaigns.
Get Started With Remarketing
In the Awareness stage of your marketing funnel, cold audiences can be reached both via display advertising and Facebook Saved Audience targeting.
However, your sales messages will have a lot bigger effect on the leads who have already been to your website.
If you want to reach all the prospects across your entire marketing funnel, you’ll have to use remarketing tactics 80% of the time.
Here’s what makes remarketing one of the most powerful PPC strategies:
- People are already familiar with your brand and product – they’re more likely to make a purchase
- You can remarket to different audience segments – this also lets you craft highly relevant ad messages and offers
You can set up new remarketing audiences by installing the Facebook Pixel and creating new Custom Audiences.
[image source: AdEspresso]
There are many types of remarketing audiences that you can create:
- Specific landing page visitors
- People who have visited the Pricing page
- People who abandoned their shopping cart
- Your blog readers and fans
- Customers who already purchased from you
You can use the Pixel Caffeine plugin for wordpress to easily create hyper targeted custom audiences to use for remarketing on Facebook. The plugin allows anyone to create audiences based on standard orcustom events, referring sources, categories/tags of content, or URL parameters so you can tailor your ads to their audience.
Pro Tip: When setting up your remarketing audiences, don’t forget to exclude the people who have already converted on your offer.
You can find more great ideas for high-earning Facebook ad campaigns over at AdEspresso.