You should have already started your holiday social media marketing plan but in case you have not you should read up on some of these tips below:
Tip #1: Stay Active
Yes, things tend to slow down around the holidays. However, ours is not a nine-to-five world anymore; social media and mobile devices pretty much did away with that concept. Far too many businesses and brands will take the holidays off from their social media duties. Yet this is precisely when you need to be even more active, for this is the time when your customers, particularly those of the retail variety, will be more social media active and aware.
Tip #2: Share Your Holiday Promotions
Okay, so perhaps you missed your “Christmas In July” campaign this year. But, assuming you do, in fact, have other holiday promos planned, social media is the perfect channel through which to share them.
Last year, some 86% of retailers said they planned to use Facebook to promote their holiday campaigns, and so should you. One great use of Facebook around the holidays comes in the form of coupons. Mark Cooper, co-Founder and CMO of offerpop, a fan-marketing platform for Facebook and Twitter, tells of a great example using Facebook and the all-important “E” word: exclusive.
Tip #3: Pull Back The Curtain
Yes, you should be open and transparent about the culture of your company year-round, but especially during the holidays when spirits are bright and bells are jingling. Take lots of photos — not necessarily of the company holiday party, but perhaps of employees decorating the office, their work spaces, etc.
By following the common sense tips above you can increase your sales this holiday season just by utilizing social networking. By sharing pictures of your companies ugly sweater potluck not only are you staying active but you are showing that your company is full of real people just like the ones you are networking with. People tend to trust companies that they can keep in close personal touch with, even if it is just through Facebook.
What other obvious ways can you think of that some people might overlook when social networking this holiday season?