At the end of the year around the holiday time many companies and even freelancers will put out a letter or email stating what was accomplished over the last year. It truly is an art to showcase your success without sounding arrogant, as well as getting a specific message across.
Since holiday letters are usually sent to friends and family below are some tips on how to master this art mentioned above.
- Instead of telling about your daugther's triumph in the school musical, examine what that activity actually taught her. Then write about how she learned to work with others–even those she might not have liked at first–and how the experience made her grow.
- Instead of telling about your fabulous job promotion, think about why that promotion was important to you. Then write about what you hope to accomplish in the job, and how it is important in your life.
- Instead of telling about your son's scholarship to that Ivy League school, consider how hard he worked to get that scholarship. Write about how proud you are of that work, and what he hopes to study and accomplish.
- Write about what you learned about yourself, your family, your life. Write about the important little moments that make up your reality. Write about your hopes and dreams for next year, and extend your good wishes for others.
You can easily see how to adapt these tips above into relaying information about your companies triumphs and losses over the last year. These tips will help you remove focus from things to brag about and show you how to humbly share them with your current and future client's.
Do you feel it is easy to adapt these tips into a more professional business letter for the holidays or do you think a different approach should be taken all together?