Every business needs some kind of a logo, whether it's primarily pictoral, or just text distinguished by an interesting or unusual font.
But what makes a logo great?
Some logos are downright iconic and instantly recognizable.
Brands like Nike, Apple, and Coca-Cola come to mind.
What really makes them stand out?
And what makes a logo, well, not so good?
We've all come across logos from time to time and thought, “Gosh, that's awful.”
A lot of people felt that way about Instagram's most recent logo overhaul, which featured a color gradient.
The thing with logos is that less is more.
Every visual element in the logo needs to serve a purpose.
This is especially true of logos that have a minimalist design aesthetic, but it also applies to other logo styles that are bolder, or even logos with a vintage feel.
A recent post from ecommerce blog A Better Lemonade Stand explains why no element can be extraneous.
It’s so important with minimalist logo designs that every design element whether it’s a color, typeface, shape or icon, has a purpose and is used intentionally.
For your logo to achieve a minimalist look it needs to be
3. spacious and
And in order to achieve all those things every design element must have a purpose to make the overall logo get closer to those goals, or else it’s unnecessary.
Unnecessary design elements will only work against you by making the logo seem more busy than it needs to be so make sure every element of the logo plays a role towards being visual representation the brand that’s functional and minimalistic.
You can find more tips for DIYing a logo that looks professional in the full blog post from A Better Lemonade Stand.