Unless you live under a rock, you probably know who the Kardashians are.
It’s like there’s no escaping them.
Even if you don’t follow celebrity news or pop culture at all, and you have zero interest in any of that, you still know their names.
Kim Kardashian and her relatives are the epitome of “famous for being famous.”
Never, since the height of Paris Hilton’s popularity, has someone embodied that concept so perfectly.
What does she do?
Well, she’s famous. So there’s that.
You’re probably wondering why we’re bringing this up — especially if you’re not in the fashion business, and your product or service is something more pragmatic.
What could Kim Kardashian possibly have to do with entrepreneurship?
More than you’d think, actually.
Look closely, and the Kardashians are an outstanding case study in successful personal branding.
They’ve built a veritable empire, worth over $450,000,000, simply by building their personal brands.
And a lot of that involves leveraging the power of social media.
It’s about how they position themselves, how they portray themselves to their fans and followers.
It’s actually quite impressive.
A recent video from Hubspot explains how smart marketers can learn a thing or two by taking a page out of the Kardashians’ social media playbook.
You can find more insightful videos about marketing strategy over at Hubspot.