There's a whole new world of content to explore — in real time.
And B2B brands that are jumping on board are seeing – somewhat surprising – success.
Video is huge right now on tons of different platforms, especially Facebook.
But you don't have to stick to traditional video formats like product demonstrations and explainer videos.
Live video on Facebook is hot right now, and it's not just for B2C brands.
For B2B products and services, it's a great way to reach the right audiences and make a connection with useful, interesting, or even entertaining content.
But how do you make a live video make sense for a B2B brand?
What kind of content should you feature in your live stream?
What should you talk about, and what kind of tone should you take?
In a recent blog post, Convince & Convert offers four innovative ideas for business-oriented live video content you can use to help build your brand.
4 Ideas for Your Next Live Video
You’ve seen the data. I’ve given you tips to overcome your live video fears.
Now it’s time to hit record and go live. Below are four live video ideas for you to try with your business this month.
1. Ask Our CEO Anything
In my career, any time I’ve included the CEO in the content strategy, the audience pays attention.
CEOs are comfortable being interviewed which makes it easier for them to join a live video.
They can share recent questions they’ve received and give a view of where the company is headed in the future.
2. Join Our Great Debate
Identify two topics that you can pit against each other, and invite your audience to weigh in.
Invite a guest to join who holds an uncommon opinion, and allow them to share their reasons for having that opinion.
Your audience likely has an opinion, too—give them a platform to share it.
3. Product Deep-Dive
I find the best live videos are about the most obvious topics that companies often forget about.
Host a live video walking your customers through the product, and allow them to share feedback or their own experiences with your product.
You don’t always have to create new and exciting content for live video.
4. Meet the Team
I’ve gotten great results by interviewing employees.
Whether they are on the product team or in customer service, they each have their own story and experience with the company that your audience enjoys learning about.
This also shows off your culture which helps with recruiting talent in the industry.
I’ve had HR tell me they see an increase in applications days after we do live video.
The qualities that make live video so popular with B2C brands—interactive, accessible, and personal—also make it a powerful addition to your B2B marketing toolbox.
Why hesitate, when you could be connecting with your audience via such a candid, engaging new medium?
You can read more about how to make the most of the live video trend for B2B marketing in the full blog post from Convince & Convert.