Just about everyone has a Facebook page, from teenage kids to elderly grandmothers.
And chances are, so do you.
You probably have one, or both, of two key types of Facebook pages.
You’ve got a personal one for yourself. That much is practically guaranteed. And you probably have a Business Page for your company, too.
But there’s actually a third type of page, introduced back in 2013.
Just as Twitter offers those blue verification checkmarks for certain people’s pages, Facebook has a Public Figure Page option.
If you’re trying to establish yourself as an authority in your field, and build yourself a strong personal brand, a Facebook Public Figure page is a must-have.
It’s one of the best ways to get more eyes on what you have to say, attracting a dedicated following that waits for your next post with baited breath.
In a recent article from Social Media Examiner, the author explains why this style of Facebook page is so effective for personal branding, and how it can help you reach your goal of becoming a well-known and respected influencer.
Why a Public Figure Facebook Page?
Your personal brand is your most valuable asset. If people begin to see you as an authority in your field, you won’t have to reach out to get customers; they’ll come to you.
One of the best tools for growing your personal brand is a Facebook public figure page. In addition to looking more official, a public figure page offers these advantages over a personal profile:
- Earn page likes to provide proof of authority.
- Get detailed insights on how your page is performing.
- Run ads to promote your content.
Remember, personal branding comes from expertise in your field. If you don’t have something to teach, you won’t get engagement.
To effectively use a public figure page for personal branding, you need to specialize in something.
It’s fine if you don’t know everything about your chosen topic now; just make sure you’re willing to learn and that your specialty relates to your overall goal.
If you’re wondering what to sell on your public figure page, the answer is, well, nothing.
You don’t need to have a product ready; you just need to have content to deliver and a personal brand to grow.
Build your brand now so when you do have a product to sell, people will trust you enough to buy.
You can find out more about how to construct an impactful Public Figure page over at Social Media Examiner.