Humans are visual creatures.
We process images lightning-fast, and a good deal of that processing happens unconsciously.
For these reasons, the way your blog or website plays a massive role in the impression your brand is going to make on your audience.
One of the biggest factors in visual design is color.
For a mammal, we have pretty amazing color vision.
And it’s about more than just looking aesthetically pleasing.
Color can have a deep psychological impact.
From fiery, vivid reds to soft, soothing blues, the color palette you use in your web design should be the perfect reflection of your brand’s unique personality and vibe.
In a recent blog post, Sarke Media explains how you can implement basic principles of color theory to strike the right chord with your audience.
Choosing Colours For Your Blog Visuals
Colour is an essential element of your blog, and of course, your blog visuals.
The palette you use is a representation of your blog’s brand and is actually the first thing people associate with your name.
Your colours should match the message you wish to send, and they should be consistently used in all promotional materials online and offline.
Social media imagery, post graphics, blog banner and other promotional materials should carry out variations of the same colour palette. With all of the colours available to you, choosing just a few can be an immense task
Understanding Colour Theory
Colour theory is the principle that colour evokes a mood or feeling. Now this is a blog post, and we’re only going to touch lightly on this huge topic.
Let’s start with the common associations that exist with some basic colours.
Please remember, colour associations change from country to country. What I share here applies to the majority of Western countries.
If you’re looking for colours that relate to a specific segment of your audience, including the country name in your research will be very beneficial.
– Red has a lot of different meanings attached to it. It can be a symbol of love, but can also evoke anger, or passion. The shade you choose will help to define your intent and should likely be used sparingly in your designs.
– Blue is frequently attached to a feeling of sadness; however, it’s also been shown to evoke trust in consumers. Blue can be seen as serene and calming, as well.
– Green also comes with a wide array of meanings. Some people associate money with green, while health and wellness can also be represented by shades of green.
– Yellow is bright and sunny, signifying happiness and energy.
– Orange is another energetic hue that elicits an image of confidence and success.
– Pink is a colour that evokes a feminine or compassionate vibe depending on the shade.
– Black can be used for luxury, power, elegance and mystery. You can also alter the impact of black by dampening it and making it flatter.
You can read more about how psychology can inform web design over at Sarke Media.