The new year is less then a week away and it is time to make sure your marketing plan for 2014 is in full swing. If you haven’t finalized your marketing plan that you are sure will yield results, then follow these 3 tips below:
1. Start with the end in mind. Make sure you figure out specific and REALISTIC goals. While I’m all for having a hit-it-out-of-the-park goal (like building your list to 10K when you have 500 on it right now), you should also have a goal that’s doable AND will make you happy if you reach it.Knowing your goals will help guide where you need to put your focus. And I would pick no more than 3-5 top ones to get done in 2014 (plus some secondary strategies to round out your calendar). So, for instance, maybe you want to build your list, launch a high-end group mastermind program and get your book done as your main goals. And maybe as part of your high-end group program launch, you also have a smaller launch as a lead in.
2. Do you have a balance between long-term and short-term marketing activities? Long-term are tactics like building your list and nurturing your list (for instance sending a regular ezine). Short-term are tactics like having a sale or a launch that bring money in the door right now.
Successful businesses have a balance of both throughout the year — the long-term that will lead to a healthy business with a regular stream of leads and clients and short-term for cash flow.
3. Are the marketing activities you’ve committed to things you enjoy? My personal feeling is the reason why entrepreneurs fail when it comes to marketing is they focus their efforts on what they feel like they SHOULD be doing, rather than what they LOVE doing. There are so many ways to market yourself — videos, podcasts, writing blogs, connecting on social networking, etc. — that I guarantee there is SOMETHING you enjoy doing. So figure out what that is and do that activity. Don’t worry about the rest. Get one thing done and get it done right, and the rest will fall into place.
Incorporating what you love with what you do for a living is a pretty good practice but not always practical to replace your income online. Finding a balance to this is the key.
What tips do you think everyone should follow when preparing for a new year?