The world has gone mobile and there’s no turning back. With most consumers searching for local businesses using mobile devices such as iPhones, Android phones, tablets and other devices that have been pared down to size, it has become increasingly necessary for small to medium sized businesses to adopt a local marketing campaign. When you focus your marketing on local customers using mobile devices, you can capture the attention of your target market wherever those individuals happen to be. At the mall, at the park, in their living room sitting in front of the TV; if one of your prospects is searching for your type of business on a mobile device, you want to get their attention. Luckily, there are now many free mobile tools for local marketing that are easy to use and that offer you all the benefits you need to get ahead. One of those local marketing tools is called Samy4me, which has just been acquired by marketing firm MobileBits.
The Samy4me Platform
Samy4me, also known as “SAMY” is one of the most powerful free mobile tools for local marketing ever developed. The platform places a personal mall right in the target consumer’s pocket, purse or backpack. The users choose the stores and restaurants they most frequent and they will receive exclusive offers designed just for them.
Convenience For All Users
Like most tools for local marketing your business, the SAMY platform makes life extra convenient for everyone who uses it. With the ability to automatically synchronize loyalty cards and reward points, users will never again have to lug around plastic cards or go through the tedious process of keeping track of all of the rewards they’ve earned. The Samy4me local marketing app will do the job for them.
Now that Mobile4me has been purchased by MobileBits, the marketing company will have full access to all of the platform’s technology. The company plans to make the system even more robust and effective for marketers, and the company that designed the app – Aixum – is apparently excited about the partnership.
Up until this point, Samy4me was the firm’s flagship product. Now with the agreement signed, it will be interesting to see where MobileBits will take the app, which is already popular with consumers.
For those wondering how the free app works for local marketing your business, you can visit the local marketing app’s homepage to try a demo free of charge. However, here is a brief rundown of what users will experience and why SAMY is unlike most of the other free mobile tools for local marketing.
To begin, users will download the SAMY app from the Android Play Store where they will then be able to choose from a variety of well-known stores and restaurants. As with most successful apps, this one makes interaction fun and easy. Users simply swipe and select the consumer establishments that they want to receive offers from.
Once activated, the local marketing app will alert users to special offers, deals, promotion and news about the establishments they selected. To redeem the offers, users will only have to show up to the business and show the person working the cash register their phone. On the display will be a handy UPC symbol that can be scanned just like any other retail item. It’s fast and easy, and a great way for consumers to save money.
This app also uses gamification, which is popular amongst free mobile tools for local marketing. Each time the app is used to redeem exclusive deals, users will receive a predetermined amount of points. Those points, along with loyalty card information, are all stored in the app and can then be used to redeem even more discounts.
Finally, no app for local marketing your business would be complete without the ability to go social. SAMY makes sharing easy by allowing users to spread their favorite deals around to their fans, friends and followers on Facebook and Twitter, as well as via SMS and email.
You might want to give SAMY a try if you are in the market for free mobile tools for local marketing, but be aware that there are many more out there. While it’s true that the screens with which we have to target users have grown smaller, the tools we now use for local marketing your business keep getting bigger and more powerful. Samy4me, newly acquired by MobileBits, is a great example of that phenomenon.