It takes time to get a brand new niche site up and running.
Creating content, building an audience, and establishing a strong sense of brand identity are crucial, and they don't happen overnight.
You could spend months working on your site before seeing a return on your investment.
But what if you didn't have to do all that, and you could just start making money right away?
One way to avoid the substantial groundwork associated with brand new websites is to just buy an existing website from its owners.
People decide to sell their niche sites for all kinds of reasons.
Sometimes they've got other projects taking up their time, and sometimes they're just not that interested in the niche.
Some people even focus specifically on establishing sites, then selling them for a profit.
If you've got more money than time, buying an existing niche affiliate site can be a great investment.
A recent article from Nichehacks explains why.
There are two kinds of people in the business world:
1. People with a lot of time, but not a lot of money
2. People with a lot of money, but not a lot of time
It is rare to be in a category where you have both a ton of time and a ton of money, though those people do exist, too.
If you’re reading this, that is likely not your case — at least not yet.
But before you roll up your sleeves, what if there was a better way for you to earn from niche sites — especially for people out there in category #2 in the business world?
Well, there is a better way.
Instead of developing a niche site from scratch, why not just buy one that is already earning a profit?
This is a route very few niche site builders think about when they’re first starting, but there are a lot of benefits for going in this direction rather than starting from scratch.
In fact, there are nine main reasons why you might consider buying a niche site to fast-track your road to success versus building out a niche site from start to finish.
A Proven Profitable Niche (No Waiting!)
This is one of the best reasons to buy a niche site versus building one.
When you are buying a niche site, as long as you’re doing good due diligence, you are buying a niche that has proven to be making money.
After all, you’ll make sure both the traffic and revenue are verified before releasing the funds to the seller.
If you are using a brokerage, this makes verifying the proof of both the revenue and the traffic a lot easier — since most professional brokerages will do some vetting on the sites before they’re sent out to potential buyers to make sure they’re real assets.
Though this is definitely the case with us and most professional brokers, make sure you still do your due diligence to prove to yourself that the site is actually getting traffic and revenue.
If you can master due diligence, then you’ll save a lot of time when going about acquiring a site.
[image source: Nichehacks]
When you’re building a niche site from scratch, you will often have to wait 8 to 15 months before you know if what you’re doing is succeeding at all.
Since most niche sites derive their traffic from search engine optimization (SEO), it is going to take a long time before Google starts sending all that high-value organic traffic to your website.
That is … if they ever send you that high-value traffic in the first place.
There is a lot that goes into building and growing a niche site.
You need to master keyword research, content writing and planning, and link building — and that is not even to speak about the actual design of your website, which might impact your ability to gain any credibility with earning backlinks through white hat strategies.
That means you’re going to spend likely at least 15 months — working every month, week, and day — on a niche site that really has not proven whether it is going to do anything at all.
By purchasing a niche site, you get rid of that possibility.
You already know the site has been earning money, getting traffic, and attracting quality links.
You can skip the entire waiting period and focus on growing the asset even further.
Setting up a brand new niche site takes time, and you can't go into it expecting to make money right away.
But that's not necessarily the case when you buy a site instead.
While starting from scratch gives you total control over every aspect of your content and branding, buying an existing website can give you a significant head start. While it does require a potentially substantial initial investment, you can start making money faster when all the groundwork has already been taken care of by someone else.
If you've got some decent starting capital, but you're pressed for time, this might be a better way to go.
You can read more about the benefits of buying a pre-existing niche site in the full blog post from Nichehacks.