Every business needs a logo.
Even a blog, where the content itself is basically the product, can get a lot of mileage out of a good logo.
It's a key part of your visual branding, and you want something that's really impactful.
Trends in logo design have changed over time. Today, minimalism is en vogue.
Logos need more than just a clever design or appealing color scheme.
You have to account for things like whether the logo will show up well in black and white, and whether it looks good when it's physically printed on paper.
Which logos are the most successful?
Recently, signage company SmartSign conducted a study where they analyzed the attributes of the logos of 2,000 of the world's most successful companies.
They present this information in infographic form.
Not only is this a very clever piece of content marketing, but it can help provide a starting point when you're designing or commissioning a logo of your own.
The type of business you're running, the industry you're in, your target audience, and other factors will affect the kind of logo design that works best for your brand, but SmartSign found that top companies' logos had some things in common.
You can learn more about great logo design over at Entrepreneur.