Right now every one online is focusing on how to make this holiday seasons pay off more then ever before. You want to let everyone know you have what they need and want at the lowest prices available. If your company is looking for a way to get the word out without a huge increase on your holiday budget you really should revisit your email marketing campaign.
By taking the email list you have built and crafting a well informed email with the tips below, you will surely see results:
Email Marketing Tip #1: A Good Mailing List Is Your Solid Foundation – The quality of your mailing list is of paramount importance for your campaigns. Even if you’re using the best email marketing software, if your contacts are not good, then you can’t reap the really great results.
Email Marketing Tip #2: Don’t Drown Your Key Messages – One of the most common holiday mistakes is to send out an email campaign that focuses on a ton of different products. It is important to keep in mind that your audience has a very short attention span and sending them your entire catalogue will just cause them to close your email faster.
Email Marketing Tip #3: Give Your Emails a Hook – Holiday shoppers love to think their getting a great bargain. Email marketers can tap into that desire by offering their mailing list contacts a special sort of deal. Last year many email markets found it very lucrative to offer free shipping to their mailing list subscribers. There is almost a chemical reaction in a shopper when they read the words “Exclusive offer to mailing list members”. You can create any type of hook from free shipping, a bonus product, or a coupon towards their next purchase. The important thing is that with every marketer vying for the holiday shopper, you need to offer your contacts something special that your competitor isn’t bringing to the table.
Email Marketing Tip #4: Above The Fold Isn’t Just a Print Term – Most people receive a lot of email during the holiday season and that means it’s important to showcase the most important parts of your email at the very top. The term ‘above the fold’ refers to the viewing area that your subscriber can see prior to scrolling down. If you bury the most important elements of your campaign at the very bottom then you run the risk of people not scrolling to see it.
Email Marketing Tip #5: Be Festive – Show Your Customers It’s a Special Holiday Mailing – I have seen countless email marketers send an important holiday campaign and not change the look of their mailing even slightly from what they send throughout the year. Most shoppers get caught up in the holiday spirit (or at least the spirit of shopping during the holidays!) and it’s important to let them know you get that. Put a little holiday cheer into your email marketing campaigns and show your contacts that this isn’t just another standard emailing.
Planning out your email marketing strategy can really give you an edge over other companies that are just slapping a holiday header on their regularly scheduled emails. This will show that you actually care enough to take time to share your holiday offers and that you are on top of taking the best care of your client’s as possible.
What are some other tips or phrases our readers should use to stand out in their holiday email marketing campaigns?