The goal when creating your own blogging voice is to stand apart from all the rest. You have to be able to offer a unique insight as well as provide high quality information that your readers can actually use. When creating your voice you must then decide what direction you want it to take your blog.
Below are a few tips to help you get started:
- Decide what kind of voice you want. This is an either/or decision you need to make. If you’re writing a business blog for your company or the firm you work for exclusively, it’s important to understand your audience before you start writing. Tailoring your text’s content for a certain group is a businesses decision and that means you’ll need to learn the lingo and jargon, as well as the specific content needs like statistics, before you start. On the other hand, if you’re writing for a much broader audience, you can fashion a more open-ended approach.
- Know what the competition is doing. Say you’ve got a background in journalism. Take a look around in the industry you’ll be blogging for to see if someone’s already got that angle covered. Sarcasm is another good vein to mine provided there’s not too much of a crowd in that arena.
- Be flexible. If you’re trying something and it’s not working, you need to try something else. This advice circles back to the first point about deciding what kind of voice you need to adopt to have your blog catch fire. It takes a bit to fashion one of these and then switch gears continually, but in the end you’ll be glad you did when you find something that works.
Being able to create and maintain a conversational tone is perfect for interacting and gaining a loyal readership. Once you have established a following you will need to work hard to keep it. If you change your tone or opinions too much you may lose followers as they might think you have someone else ghostwriting your blog. The most important thing is to just keep blogging, everyday, until you find your perfect tone and as long as you have a blog.
Do you have any tips for new bloggers out there to target when creating their own blogging voice?