SEO, or search engine optimization, used to be based off of dropping back links through keywords by submitting content all around the Internet. With all of the recent algorithm updates over the last few years this process has changed slightly. Content is expected to be of higher quality so it does not come off as spam or just a way to build a ton of back links. The content should offer the reader valuable information that they just can’t get anywhere else. This will keep the reader coming back and in turn will provide even more organic traffic.
Below are the 3 main elements you should be focusing on when it comes to creating high quality content for your readers:
1. Keyword Placement – Placing keywords – or more likely key phrases – in your writing is the first step to creating good SEO content. But at this stage you can’t just write the same keywords over and over again – no matter how strategically you think you’re doing it. Google algorithms have gotten better, and their spiders will pick you up as spam. Instead, ease your keywords into your content, making them sound as natural as possible. Keywords for the sake of keywords serve no purpose. Period.
2. Keep it Fresh – Google favors original content most of all. Fresh, constantly updated content – from blogs and press releases, to news and white papers – that is relevant to the industry and which makes use of keywords that your company would like to be known for is actually 75% of what SEO is. Launching a full-on SEO campaign won’t do you any good in the long run if you’re posting crappy content only every once in a while. And don’t think that your keywords will save you.
High quality content and SEO best practices are multifaceted, so work to keep your content – and your readers – coming in a steady flow. Relevant and informative content is king, but that doesn’t mean that you can’t offer a creative piece about your subject if you’re out of ideas. Some content is better than no content at all. Keep a schedule and stick to it – even if it’s not everyday – a steady schedule will establish regularity.
3. Maintain Web Presence – Of the other 25% of SEO, about 10% involves social media and the spread of links on Twitter, Facebook, Reddit and Tumblr. Share, share, share! Consider this your free outlets of advertising and the more you share, the more likely your followers will also do the same. The remaining 15% is research, the changing of keywords according to Google’s results, as well as other forms of advertising, such as pay-per-click ad campaigns.
So instead of taking newsworthy stories and simply reiterating them, you need to spin it to make it unique and to engage your readers. You can easily do this by writing about what your pinion is on the topic and asking your readers for their two cents as well. This not only gets the reader involved but it shows them you are an actual person and not just a computer turning these articles out. Don’t forget to naturally fit in keywords and keyword phrases only where they fit and do not keyword stuff.
Which type of articles grab your attention and get a response out of you?