When creating a YouTube video that actually connects with people you need to make sure you have a have a strong, eye catching intro that tells who you are and of any notable credentials to strengthen the quality of your product or service. You must also cover why you do what you do while grabbing the viewers full attention. Then you need to make sure you have a clear and easy call to action to drive traffic to your website or product page from your video. This should all be done in around one minute.
Seem impossible? Below are some further detailed tips to apply when trying to connect with people through YouTube videos:
1. Share Stats That Matter to Benchmark Yourself – Position yourself as a reliable source of information with a video that presents numbers and niche market data in a unique, easily sharable way. People love statistics, and if you gather and present good data, they’ll share your video with colleagues who are interested.
2. Share a Customer Success Story to Establish a Good Reputation – There are few things more powerful than a first-person testimonial that tells how your product or service made a customer’s life better. This doesn’t have to be polished and technical. You can record customer interviews with your mobile device or on a Google hangout with a simple webcam. Better yet, ask your past customers to put their own success stories on camera and send you a link to their video so you can share it on your own channel and add it to your channel’s favorites.
#4: Answer Questions to Demonstrate Your Knowledge – Your potential customers are going straight to Google to find answers to their questions. Claim your Google Authorship, then connect your Google+ profile with your YouTube channel and use video to deliver those answers. You’ll become a go-to Q&A resource in no time.
5. Teach People Something to Create Top-of-Mind Awareness of Your Services – If you do a quick search for “how to tie a tie,” you’ll find videos at the top of Google’s search results. Some of these videos have more than 13 million views. Rather than writing a text-based article with a series of pictures on how to do something, record step-by-step tutorials, demonstrations and how-to videos. Your viewers can pause the video as needed and that makes their lives easier!
If you are not currently taking advantage of YouTube videos in your online marketing campaign, you might want to reconsider. By providing a short, attention grabbing video with a clear and easy call to action you can easily drive more organic traffic.
How long do you feel is a good time frame for an informative introductory video?