Being able to engage with the customers you have brought in will increase your page rank along with your conversions. With several benefits of having a well researched content marketing strategy in place it is really important to know what should be avoided to ensure long term success.
Mindset, Strategy & Planning
Click fraud is the scourge of the PPC marketing world and if you have ever been a victim of it, you know how troublesome it can be. Click fraud is where a person, script or computer will act like an actual person clicking on an ad, only the entity doing the clicking isn’t the least bit interested in the service or product the ad happens to be promoting.
When you want to travel to a physical place, say, from Michigan to Florida, you will want to find a map that shows you exactly which roads to take in order to arrive from A to B. You don’t need to know how many houses you’ll pass on the way, or how many trees or rock formations. You just need a route that shows you all the most important things you’ll need to know in order to find exactly what you’re looking for.
We all know that everything changes, it’s just a part of life. For business owners it is imperative to refresh your companies goals with your employees even when the changes don’t seem positive. Keep things positive for your employees and customers alike by practicing the following:
Competing to hire rock star talent is nothing new but the realization that compensation is not always the key to happy employees is a newer one. Instead of just giving out raises you should focus on the following tips to keep the talent in your business: