Contextual advertising as it pertains to online marketing is an ingenious way to target an individual based on the content that person happens to be viewing. So, for example, if the person is visiting a fishing website, a contextual ad on the side margin of the page they’re on might advertise the latest fishing pole on the market. By understanding contextual advertising and how the ads can be targeted for every individual who views them, you can improve your conversions and your returns.
Holiday sales online sales hit over 42 billion last year alone. With a 20% projected increase for this up and coming holiday season, there is not better time then now to get started. You are running out of time to put your marketing plan into action with the holiday shopping season beginning in October.
â€¢ Marin Software provides the leading online advertising platform for managing search, display and social marketing. Q4 happens at the same time every year – yet, somehow people are always surprised when it arrives! Often November rolls around and businesses haven’t even started thinking about how to navigate the […]
With e-commerce becoming more popular on mobile and tablet devices people still expect to be able to speak with a live person. While on the move it is much easier to engage in a quick phone call then try and research details. What makes things even more convenient is that most people now have the ability to make these calls directly from their search results.
Some buyers are compulsive but most people will actually spend a few days searching different keywords trying to find a deal. To help out Google AdWords has added cross-account conversion tracking with the ability to import conversions directly into AdWords. They have also expanded their counting window to up to 90 days after a click instead of only 30.