We all know that everything changes, it’s just a part of life. For business owners it is imperative to refresh your companies goals with your employees even when the changes don’t seem positive. Keep things positive for your employees and customers alike by practicing the following:
Treat customers with respect. – Selling doesn’t come naturally to everyone. Some people feel uncomfortable putting themselves out there for the sake of their idea, product or service. One way to help yourself relax is to make a connection with your prospective client, says Cristi Young, founder of No.2 Creative, a New York City-based branding firm. Treat him or her like a person.
To retain employees, give them a meaningful career path. – Chances are you can’t compete with Google and Facebook when it comes to employee salaries, but a high salary is not the only carrot you can provide to retain top employees. One way to keep them around is to provide them with opportunities for real growth in their career, says Carolyn Betts, founder of San Francisco-based Betts Recruiting.
Base your marketing strategy on customer behavior. – As a business owner, you may welcome the rise of mobile traffic even while assuming you can shoehorn your old marketing strategies onto the new platforms. Not so, says Jayson DeMers, founder of AudienceBloom, a Seattle-based SEO agency: “If you’re not delivering your marketing messages in a way that’s tailored specifically to the experience of a smartphone or tablet user, chances are you’re turning customers away.”
Choose investment bankers, not investment banks. – When choosing an investment banker to sell your business, the experience and know-how of the individual(s) doing your deal is more important than the firm to which their name is attached, says Jay Turo, chief executive of Growthink, a Los Angeles-based consulting firm.
What advice can you share with other business owners on how to treat customers and employees to keep things positive?