It doesn't matter if your business is large or small, you really need to incorporate a video marketing campaign. It is one of the easiest and most direct ways to get attention. Studies have proven that consumers feel more comfortable buying online when a product or service is accompanied by a video.
Don't miss out on sales, check out the facts on video marketing below:
Videos don't have to be long or complex to make an impact, as Instagram has shown with its 15-second video hosting and Twitter has proven with Vine. This format is being embraced by many of the world's largest brands including Nike and Virgin America. Often short video bursts can be highly effective and easy to share.Businesses in the service industry can also make great use of video for their marketing. Systems such as My Web Presenters offers an effective way to place video content onto a website. Whether your business wants to showcase a new product or service, teach customers new skills, or enhance customer service, video is the ideal medium.
Lights, camera, action!
Creating video is relatively straightforward and inexpensive. Any of today's camcorders can record in high definition. Video cameras including the Flip and most of the compact digital cameras such as the Lumix range from Panasonic (including the Panasonic Lumix GF6) or Sony's CyberShot can also record video. Smartphones and tablets also have video capability. The new Nokia Lumia 1020 sports a massive 41-megapixel camera.
Tools including Jing and ScreenFlow let you can create videos that capture your computer's desktop for software demonstrations. And your business doesn't have to record its own live video: services like iStockphoto and Getty have huge stocks of video to choose from.
The next stage is editing. Low cost desktop tools are available including iMovie for the Mac and Movie Maker for Windows. It's even possible to edit your video on a tablet PC or a smartphone with apps such as Splice.Video dos and don'ts
- think about series of videos.
- ask customers what they would find useful.
- check viewer stats.
- think about branding and production values.
- take your time – don't rush, get it right.
- autoplay video. This can be very annoying.
- put the boss on screen if they're not the best presenter.
- waffle. Get to the point.
Hakesley suggests that it's a good idea to look for video concepts that can work as series, to keep viewers coming back. Sarah Platt, Managing Director at webcasting serving Kinura offers another option. “Many companies are also using webinars, which can be fairly simple to put together,” she says. “You can livestream audio or video with many platforms including Google Hangouts, YouTubeLive, or Livestream.com.”
The webinar approach can be a way to establish a strong reputation for expertise, Platt explain: “A regular livestream with a Q&A via a twitter hashtag can be really good for building up an audience and positioning yourself as a knowledgeable person in your field.”
You can't ignore smartphones and tablets. Video on these devices needs to be handled carefully to ensure it is delivered at the highest quality. In most cases you'll want to use H.264 standards and MPEG-4 AVC (Advanced Video Coding) to encode your video so it can be played on all mobile devices.
Further studies show that videos that were referred have a much higher ROI then all other types. Social media is one of the best ways to get other people to refer your videos, so don't forget to drop your new videos on your social networks. Sharing video testimonials is another great way to get the word out about your company.
What type of videos do you like to create to promote your business products and or services?