Social media “influencers” can be bloggers, Youtubers, models, and more.
They have a loyal fan base, whether it consists of 10,000 followers or hundreds of thousands. That audience trusts them, in a way that doesn't really extend to your typical “mainstream” celebrities.
Influencers have a certain authenticity about them. They come across as accessible, and that's often a big part of their appeal.
So for brands, getting an influencer to put in a good word for your product is a potent way to drive more sales.
One way you can team up with influencers is via Facebook Live Video, by featuring them in a broadcast and letting them talk about something within their realm of expertise.
For example, if you're a cosmetics brand with an alternative vibe, you could invite beauty Instagrammer Jeffree Star to do a live makeup tutorial using your products.
In recent blog post, Social Media Examiner explains how to use Facebook Live Video to join forces with influencers your audience likes and trusts.
Join Forces With an Influencer in Your Field
Co-marketing is one of a marketer’s strongest tools. By teaming up with another company or influencer, you can increase your exposure to potential customers.
How do you achieve this with Facebook Live? By identifying a key thought leader in the same or similar area as your business and featuring him or her in a Facebook Live broadcast.
In their beautiful test kitchen, Food & Wine Magazine hosted a Facebook Live video of chef Marcela Valladolid creating a dish from her new cookbook. The live broadcast allowed Food & Wine to engage with tons of potential new readers and Valladolid got publicity for her cookbook, which appeared at the beginning of the video.
To use this tactic in your Facebook Live marketing, locate a co-marketing partner, ideally a thought leader or influencer whom people will recognize and you expect will be good on camera (remember, you want this to be entertaining).
Next, identify a topic you want this person to speak about or demonstrate. If you run a gym, for example, find a local fitness personality to show a quick exercise sequence. If your business is in home contracting, work with another professional in a complementary area to create a quick home improvement DIY video. The key to co-marketing is creating a mutually beneficial relationship.
During the broadcast, as Food & Wine did, stay involved with your audience to answer live questions either on air or in the comments section. Make sure to mention the audience member by name when you answer questions in the comments (a Facebook-recommended best practice).
Takeaway: Facebook Live is a great vehicle to further your co-marketing efforts. Select a business partner to work with and create a live video to move toward your respective marketing goals.
For more creative ways to use Facebook Live Video, check out the full article on Social Media Examiner.