Social marketing is not just about growing numbers and building a large fan base. The main focus should be about converting sales out of the followers, fans and friends you already have. Of course numbers matter too so you actually have a fan base to work with.
To increase your ROI you really need to be able to engage your readers with valuable content. By following the tips below you can easily change focus from just enticing new readers to converting your existing ones as well:
The Right Content
Having the content your target audience is interested in is crucial to your social media success. This goes beyond Facebook and Twitter, however. Your company should also have a blog that is regularly publishing high-quality, interesting content. Websites with blogs have more traffic and indexed pages than those that don’t.
Choose Your Promotions Wisely
Promotional content is something that can also affect audience trust. Whenever you are self-promotional on any social media platform, do so very wisely. Make sure it is something customers actually want. A Facebook-exclusive promotion for your worst product that has terrible reviews won’t be effective at all.
Social media isn’t just for telling people about your products and services or sharing cool cat videos. Many consumers now prefer to contact companies via social media rather than going through phone or a traditional support form. (After all, isn’t composing a tweet so much easier than filling out an entire contact form?)
Paid Promotions Can Get Results
Besides complaining on social media, users are interacting with brands in big ways on these platforms. The key is getting your content seen.
Once your readers are properly engaged your ROI should increase as well as your numbers.
Do you have any you can share to help focus on increasing sales through social media?