Writing attention grabbing headlines for your holiday email marketing campaigns might not be high on your priority list, but it should be. The difference between a good headline and a bad one is the difference between getting read and becoming spam listed. You don’t to waste all the hard work and time spent on building up a subscription list to just be listed as spam.
Check out these tips to start creating the best email marketing headlines for the holidays:
If you’re stuck for subject line ideas, this list of examples can help:
The question: Using a question in your subject line is a great way to make a more personal connection with the people viewing your emails. Here’s how to use the question effectively:There are questions designed to intrigue readers:
1. Do you really have the perfect gift for your [wife/husband]?
Or questions that point out a common problem:
2. Struggling to find the perfect gift for [mom/dad]?
Or even questions that inspire people to take action right away:
3. Have you seen our perfect holiday [offer/collection/gift ideas]?
The command: Questions aren’t the only way to catch your readers’ attention this holiday season. Sometimes it pays off to be more direct with your audience as a way to get them to act now.
In some cases, you may want people to take advantage of an offer:
4. Don’t wait. Save % [percent off] this week at [your business].
Or register for an event:
5. Reserve your spot for [name of your event].
Or just read your latest news or updates:
6. Find out what we have planned for [month/holiday/shopping day].
The teaser: Believe it or not, people love cliff hangers. And if crafted correctly, the teaser tactic will work really well.
Whether you’re teasing gift ideas:
7. 3 gift ideas for your [brother/sister/uncle/cousin] that you didn’t think of.
Or a new piece of content:
8. Learn how to [do something] this holiday season.
Or just teasing people with a way to have a stress-free holiday:
9. Stress-free holiday shopping is possible at [your business].
The list: Lists make it easier for people to consume the information you’re sending out. They also give you the chance to demonstrate your points in a more compelling way.
Lists work for gift ideas:
10. [#] gifts under $[amount of money].
11. 5 reasons to attend [name of your event].
Or even for educational content:
12. 10 holiday time-saving tips from [your business].
The announcement: Subject lines don’t have to be complicated, especially if the goal of your email is to simply announce something new.
You may be announcing new holiday hours:
13. We’re open late! New hours for the holidays.
Or letting people know that you’re participating in Black Friday, Small Business Saturday, or Cyber Monday:
14. Come celebrate [shopping day] at [your business].
Or just letting people in on what you have planned for the end of 2013:
15. Don’t miss our December [specials/offers/events].
Always make sure to think about the specific type of person you are trying to connect with, this will give you an edge on what type of subject line to use as well as what time of day to actually send the communication out.
What other advice can you offer on holiday email marketing headlines?