Most marketers might be thinking that the holiday season is over and it is finally time to wind down for the end of the year. In all reality the year is just getting started and New Years is the biggest holiday of the end of the year! As we start a new year we also start jumping right back into holiday seasons.
Below are 8 tips you can apply to reduce stress and for holiday marketing now and throughout the year:
- Create a holiday season email-marketing schedule. Avoid being overzealous, as people will begin to get an influx of message. Begin thinking about “Thank You” client messages as well, which could be sent as early as late October or the first week of November. Be sure to include a holiday-based navigation in the message.
- Email Footers. Though this is often reserved for fine print messaging, consider adding a holiday-based footer that’s informative and educational. Consider adding statistics your clients would enjoy that may be shared easily via social media, or highlight shipping deadlines and specials.
- Online advertising. If you’re marketing budget is based on the calendar year, consider including online advertising in the holiday marketing push. Remember your target audience for this time of year. Spending a little at seasonal high points could positively impact your ROI.
- Landing Pages. If your company or firm offers year-end sales or information, create a custom landing page to highlight that information. For example, year-end tax planning tips are great to share via social media. Flash sales for those with products are also a big hit at this time of the year. Be sure to link to this landing page in all your marketing efforts to get the most bang for your buck. Also include a lead generation form on this page.
- Say it with video. Consider a short, “Thank You” video this year. Record it and post it on your website or video channel, and then link to it in email, social media posts, and eCards. Be sure the video reflects your company’s brand and personality. Humorous or sentimental videos do well at this time of year.
- Call-to-Action. Even if you’re sending just a holiday message or thank you, be clear about the call to action for recipients. If you want them to “share,” “like,” reTweet,” “comment,” etc. state than in your message. If the message is more sales-based, have only one call to action with a targeted landing page to support the effort.
- Segmentation Strategy. Reflect on our best customers during the year. Then consider if there is an additional opportunity to engage with them. For example, you may host a cocktail party or send a special gift to thank them for their support. Or, consider a special email or video message just for them.
- Post Holiday Plan. Just because the festivities may have ended, that doesn’t mean your marketing efforts need to as well. The last quarter of the year is a great time to be planning what to do in the first quarter of 2014. Maybe a site redesign is in your future, or possibly a new email marketing campaign, or in 2014 you’ve decided to leverage the power of social media.
So now is the time to re-purpose content, put a spin on and update the most effective strategies that gave the best results and increase your social networking to build and even bigger lead and testing source.
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