There’s a reason why influencer marketing works so well: their audiences trust them.
In just about any niche, there are influencers.
These are people with substantial online followings. They might be Instagrammers, Youtubers, bloggers, or something else entirely.
What they have in common is a sizeable sphere of influence.
This can vary significantly, from big-time players like Michelle Phan, down to micro-influencers with followings in the low five figures.
But why, exactly, do audiences tend to trust these people?
Why is it that, if you get them to promote your brand, you’ll see an uptick in sales as their fans jump on board?
A recent research study from IZEA, an influencer marketing platform, reveals some of the underlying factors affecting consumer trust.
The top factor was “the credibility or believability of the source/writer.”
But what is it that underlies that believability? What makes them come across as authoritative?
The answer may lie in the other responses to the survey.
You can check out the results below.
[image source: Marketing Profs]
You can read more about how and why audiences trust niche influencers over at Marketing Profs.