You can easily spend hundreds, if not thousands of dollars on online advertising. The fact is that some of these ways are just as good as some less expensive ways to market your products and/or services online.
Check out these 10, less expensive ways to advertise online:
1. Invest in Google AdWords: “AdWords and PPC [pay-per-click] can give you crazy amounts of traffic if you are tight with your campaign and run niche ad groups,” explained Andrew Riker an SEO specialist at WordStream. “Focused, long-tail keywords that are specific to your industry will cause the highest possible click-through rate and in-turn conversions.”
2. Try Facebook Ads: “We tried print ads and banner ads, but for our money Facebook ads provide us with the most focused consumers,” explained Chris Knollmeyer, Web manager for Carolina Rustica. “Being able to target specific demographics lets us pinpoint people we have not reached yet and provides us with a platform to reach out to them. This kind of targeting allows us to minimize extemporaneous clicks from consumers [who are] just browsing or searching for information and gets us the most for our money.”
3. Look into StumbleUpon Paid Discovery: “One of the best ways to advertise and get traffic to your website is by using StumbleUpon ads [StumbleUpon Paid Discovery],” noted Chris Wise, the online marketing director at CustomerRave. “They cost as little as $0.05 a click, so for $5 you can get 100 unique visitors to your site. While the bounce rate is more often than not higher when using these ads, it’s a great way to advertise contests, giveaways and big promotions,” he said.
4. Get Published Online: Another great way to advertise your business is to “submit articles on topics your customers may be interested in to reputable websites, such as Ezinearticles.com, Articlesbase.com or TheFreeLibrary.com,” said Matthew Kostanecki, a marketing specialist at Archon Systems.
5. Donate Products or Volunteer Services to a Worthy Cause: “I got the equivalent of $1,000 in advertising by building the website for the Rhode Island Rally for Recovery,” explained Benjamin John Coleman, founder of The Origami Bonsai Company. And his investment of time really paid off — resulting in $5,000 in new business. That’s because when other vendors who participated in the Rally saw what a great job his company did building and maintaining the Rally website, they hired Coleman to help them with their websites.
6. Cultivate Bloggers: “Find influential bloggers in your industry and ask them to review your product or service,” suggested Daniel Weaver, the president and owner of Daniel’sPromise. “Many will be happy to do so if you give them free product for them to use.
7. Claim Local Listings on Google Places, Yahoo Local and Bing Local: “You’d be amazed at how many small businesses forget to sign up for services like Google Places, Yahoo Local, and Bing Local even though it’s free!” explained Mandy Boyle, the SEO manager for Solid Cactus. “Claim your local listing, fill out the information and take advantage of people searching for businesses in your area,” she advised.
8. Use Community Sites and Local Directories: “Community-based online networks [such as Thumbtack and Quentin’s Friends] are a great way to cost-effectively get the word out about your business to a more targeted group,” explained Dana Leavy, CEO of Aspyre Solutions.
9. Link Up with LinkedIn Ads: If you own a B2B company, a good way to reach your target audience is through LinkedIn advertising, “We are a small business and our target market is small business users,” explained Damian Raffele, vice president, marketing, AnyMeeting.
10. Distribute Flyers: “If you have a small business that focuses on a particular area, flyers are a great way to advertise,” said Nathan Letourneau, co-founder of CampusBooks4Less. And they needn’t be expensive. Chances are you have someone in your company, or a friend or family member, who can help you design the flyer inexpensively (or for free) – and you can print the flyer in house or find an inexpensive printer.
Google and Facebook are always offering online advertising at a discount so you can get started for a lower cost.
So if it is not too expensive to advertise online, then what is really holding you back from doing it?