The easiest form of video marketing is a simple slideshow. Have you tried this avenue for your local business yet? It is a fast and effective way to get word out on your product or service as well as one of the easiest ways to make sales. You just have to make sure it targets all of the necessary information as well as gets your solution across to show an urgency in purchasing your product or service.
Below are 7 tips and benefits of what you should aim for when getting into video marketing your local business:
It’s targeted – With online video marketing, you can pinpoint and very precisely target your videos to reach specific audiences whom you can market to. Why? Simply because your message is being put in front of the correct people. Think about ‘back in the day’ when the only place you could get your video/commercial seen by thousands or millions was on TV – which can be very expensive. Having your video online is in the publics eye 24/7 where even people outside your targeted audience can view, and may even enquire!
Track your video marketing – You can view each little statistic from how many times your video was viewed, comments, ratings, how many people ordered your product or service because of the video marketing and these statistics are available 24/7.
It doesn’t cost a bomb – Creating a promotional video does not cost thousands! You can either produce the video yourself, or hire a production house to create the video for you. Getting your video published online is free through many services or alternatively, you can host is on your website for a very small cost. Online video marketing need not cost the earth!
Become visible in local searches – The most important – through video marketing, you and your business gets known to the local public. One thing to realise is todays customers are very internet savvy, think about yourself – when you’re looking for your local hair salon or cake shop – where’s the first place you search? Correct – you ‘Google’ it – people no longer use the Yellow pages as much as they did before. If they can’t see you online – there is a high chance they won’t be walking through your door.
Web traffic climbs – Having a video on your website can be a great method of increasing traffic on your website and more importantly, the increase in traffic will be targeted and if the flow of your website is really good then much traffic will become leads.
Become the local expert in your field – Creating a video for the web provides you with the opportunity to show that you’re knowledgeable in your area of expertise – people want to do business with people who know what they’re doing. Whether you are a beautician or an accountant advising small businesses on how to best save tax, creating a well crafted, compelling video marketing strategy can help.
Building a successful video marketing campaign will give your local business more credibility. It also puts a name with a face which makes a lot of client’s more comfortable doing business with you. Always take the time to write an outline or a script for your video so you can edit out anything that is not to the point or may be distracting.
Do you have any go to steps when creating your own videos to market your local or online business?