When you begin email marketing you start building a reputation. This means you want to make sure you are providing the best content possible in your emails and not coming off as a spammer.
According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. While 82% inbox placement is not a horrible number, marketers would agree that there is certainly room for improvement.
Below are some fundamentals you should practice to ensure you're creating a strong reputation when email marketing:
1. Follow the trust and engagement mantra.
2. Use responsible methods to build your lists.
3. Choose a solid email marketing platform.
4. Create engaging content.
5. Manage your complaint rate.
6. Be proactive about closely monitoring your reputation metrics.
7. Be transparent.
Are we missing any other important rules of engagement that you normally follow when conducting an email marketing campaign?