Email marketing will continue to be a huge part of marketing for on and offline businesses and services. It is easy and convenient and people can subscribe to information that they are interested in.
Smart Insights has a terrific webinar up right now that goes over the following 6 email trends for 2014 in detail:
- Trend 1 – More Email
- Trend 2 –Offline gets digital
- Trend 3 – Majority mobile
- Trend 4 – Video
- Trend 5 – Open rate retires
- Trend 6 – Intelligent inboxes
It is easy to see why these will be the dominating trends in 2014 for email marketing but do you know how you are going to go about tackling them?