Everybody loves to win.
Whether it’s a random drawing for a prize, or a contest that requires significant effort, that rush you get when you realize “I won!” is a good feeling.
So it’s no surprise that people flock to social media contests.
If there’s a prize worth winning, you can bet people are going to be interested in throwing their hat in the ring.
This is why contests are such a powerful way to grow your brand’s social media following.
Tons of companies in all kinds of verticals are using this tactic to get more likes, more follows, and much more importantly, a lot more engagement from the right kind of people.
No matter how tiny your business is, social media contests are something you can use to give yourself a head start on Facebook, Instagram, and other social platforms.
In a recent blog post, Convert with Content explains exactly how social media contests can help your business.
1. Grows Your Fanbase
Contests are a great way to build your fan page and add followers. By making it mandatory for contest entrants to “like” your page, you are going to see that increase right away.
2. Builds your list
While growing your followers and fans is quite important to build your presence on the social web, never underestimate the value of an email address. This should be a mandatory field to enter.
3. Gathers User Generated Content
There are many different types of contests that you can hold. The most engaging ones are those that are centered around user-generated content in some way. If you are unfamiliar with the term user-generated content, it simply means content that fans submit. This can be a photo, a video, an essay or even a testimonial. This content can be yours to use after contestants submit.
4. Increases Conversations
Many photo contests allow people to comment and vote on entries. This is a great way to increase conversations around the brand and around the contest.
5. Increases Exposure
Contests are great for increasing exposure for your brand. Not only will you reach a new audience, you will reach their friends as well.
6. Adds A Viral Element
A contest also adds a viral element. As you request your fans and contestants share their entry (if it is open to voting) or share the contest to for an additional entry, you will be seen on many new pages. If the content you receive is really great, that in itself has the opportunity to “go viral.”
You can learn more about social media contests over at Convert with Content.