There is more value to title tags then SEO and marketing alone. Now title tags are being used by businesses to share deals and offers, reinforcing savings with their brand.
Below are 5 of the top tips to increase clicks through title tags:
1. Keyword Placement – Exact Match, Listed First
Keywords should be placed as exact match, starting with the most important term and following with the brand at the end. (If the brand is in the domain, this is already going to be a known match for the query.) Titles must be less than 70 characters; any term after this length is completely ignored.
2. Free Shipping and Other Offers Included in Title Tag
Consumers have choices, not only where to shop, but which search engine listing to click. Offering free shipping has increasingly become necessary for all ecommerce businesses; consumer have now come to expect it, based on their experiences with Amazon, Zappos, and other sites.
3. Reinforcing the Brand Value Proposition
For some pure play ecommerce sites, the search results offer another way to reinforce the brand value proposition. Bluefly, a designer discount site, highlights the potential savings of shopping the site, right within the title tag. Shop Designer Jeans here, and you might save 70 percent off full retail.
4. For Niche Categories, Optimize for all Keyword Variations
For niche terms and/or categories, optimizing for multiple lower volume terms can offer the potential of greater traffic in aggregate.
5. Action Words – Convey Search Intent
Though consumers are now used to shopping online, it still isn't a given that you can buy every type of item this way. For example, not all stores sell furniture online, or if they do, the delivery or shipping costs are prohibitively expensive. In a search for “buy couch online,” the only optimized title tag result found is for Overstock.
By using title tags to get search engines to show additional savings, free shipping and special offers in for your listings you are almost guaranteeing more traffic. Search engine optimization has many steps and creating enticing titles tags should always be one of them.
Can you share other benefits we're leaving out when fully optimizing the title tags on your website?