Sometimes busy seasons will vary based off of the nature of ones business, regardless of the time of year, it is always good to produce and stay proactive. Whether you can reel in more sales or take the down time to work on next seasons business plan, here are 5 tips to get started on for this summer:
Tip 1: Snap away: “Take or collect fun pictures of your customers or members enjoying the summer weather. Then, share those pictures on your social networks during the cold days of winter to give them something to remember fondly of or look forward to. You’ll have fun doing it and create some great engagement with your loyal followers.” – Dennis Nations, Senior Content Strategist
Tip 2: Discover something new: “Take advantage of the potentially slower summer months and try out one of the ‘hot’ visual social media platforms like Instagram, Vine or Pinterest. Set a reasonable goal for yourself (i.e. upload 2 new photos a week) then, in September, decide if you want to continue to grow your presence on that channel. You could also experiment with a new type of social media post. Consider trying a Facebook quiz/trivia question, a caption contest, an ‘if you could…’ question or feature a customer story. Definitely change your Facebook cover photo to an image that reflects summer and your brand too!” – Danielle Cormier, Corporate Community Manager
Tip 3: Boost your website and deals: “When adding an email sign-up to your website, be sure to have the “Join My Mailing List” feature at or near the top of each page of your website. When doing an offer through SaveLocal, don’t discount too deeply and set a limit to the total number of deals that could be bought. For Smart Coupons, limit the total number that can be claimed.” – Justin Tryon, Education Development Specialist
Tip 4: Grow your list: “Summer is a great time to grow your email list, especially if the summer months are the busiest of the year. Something as simple as a paper sign-up sheet can go a long way in helping you stay in touch with people after they visit your store, eat in your restaurant, or come into your office. It’s also a great chance for you to personalize your sign-up experience a little more than you may have in the past. In addition to asking for their name and email address, you could also ask for their hometown to find out whether or not your new contacts are local or discovered your business while on vacation. You can use that information to better target your messages throughout the entire year.” – Ryan Pinkham, Content Developer
Tip 5: Take advantage of Yelp: “People rely on Yelp reviews and trust them just as they would a personal recommendation. This summer, take advantage of Yelp, especially if these next few months are busy. Setup a Yelp page and then simply put a sign near your cash register that gives customers a discount if they write a Yelp review for your business on the spot. This is a great way to boost your visibility on Yelp in just a few short months.” – Leanne Kennis, Content Editor/Writer
Just like any other type of marketing or networking, you need to understand the fine line between showing off and or being too spammy rather than just sharing your journey and news updates for your brand/service.
What other tips are you willing to share with other business owners on what they can start doing to get ready for summer?