Dan Schawbel’s New York Times bestseller “Promote Yourself – The New Rules of Career Success” explains how to promote yourself regardless of your demographic, education, gender or age. He goes on to share the following 5 rules to successfully promote yourself:
1. Your Personal and Public Life are the Same Online
2. Jobs are Means to an End
3. Your Reputation can Make or Break You
4. Soft Skills are More Important Than Hard Skills
5. Everyone’s an Entrepreneur
Once you have applied these 5 rules to your own self promotion, you will be able to better promote your business as well as your client’s.
Do you have any rules for success that you live by when conducting your own self promotion?