Every website wants to sell more. And even a small percentage improvement could mean the difference in a profit or a loss. Duct Tape Marketing discusses five areas to concentrate on to look for improvements:
- Social proof
- Internal search
- Payment options
- Abandonment issues
And regarding “Cart Abandonment”, they ask:
Think about your own shopping – why do you stop short of purchasing at the shopping cart?
Even some solutions like adding a Live Chat button or “Secure SSL” images could make a positive difference.