Finding work is the hardest part for freelance designers. It is even more difficult for those starting out to get their name out there. Even if you’ve been freelancing for quite some time it is always good to refresher to remind yourself what else you can do to self promote.
Below are 4 tips for newbies on how to promote yourself and get your freelance business name out:
1. Build a strong website / portfolio that converts – If the user experience and/or design of your website isn’t the best possible representation of your ability and work, then you’re only doing yourself a disservice… Ultimately it comes down to a clean design with great usability and easy to read and enjoyable content.
2. Experiment with social media and ad space – Social media plays a huge role in running any business, and I would say that it’s a necessity for freelancers. Actively use your social media accounts! Share useful links and converse with others online. This will help build your following. With your online accounts up and running try experimenting a bit with your followers: ask questions to interact, post photos to entertain and share what you’re currently working on to pique interests in your work.
3. Word of mouth is where it’s at – Nothing is more effective than a family member, friend, or past client personally recommending your name and services. Let your family and friends know what it is you’re doing and contact influential people in your life to let them know that you’re available for work.
4. Directly target the market you wish to produce work for – If you’re interested in working with a specific type of client, target them directly. Use Google, Facebook, and Twitter to research this type of client. Find out who to contact in the company and shoot them an email introducing yourself… Maybe it’s not a specific client you’re looking to work with, but a specific type of work you’re looking to do. Find your niche – research those that would be in need of your services and again introduce yourself.
With so many unique ideas and new social platforms out there to assist anyone in self promotion, it is so much easier to get your freelance business name out then ever before.
What do you feel is the most important step when trying to make a name for your freelance design business?