Guest posting is about a lot more than just snagging a high-value backlink for your site.
It’s also a great way to get your brand in front of a whole new audience, and establish an aura of authority within your industry.
But if you’re going to pitch a guest post, you’ve got to do it right.
Successful bloggers get tons of inquiries, and if you talk to them, what they’ll tell you is that most guest post requests suck.
They’re not compelling, and if there’s a full article already written, it’s just not at the quality level they’re looking for.
Guest posting isn’t a place for mediocre, disposable content.
You need something insightful, original, and genuinely valuable to that website’s audience.
You want to go above and beyond, and that means giving your post a little more TLC than you might with your usual content.
In a recent guest post, Problogger offers four great tips for creating a guest post that really stands out and makes an impression.
Craft Your Content Carefully
I’m sure that you always try to produce well-written posts on your own blog … but it’s worth going that bit further for a guest post.
That might mean:
1. Spending a little longer planning before you begin, so you can make sure your post is solidly put together and reads logically.
2. Writing a really engaging introduction that hooks the reader and draws them into your post. (It doesn’t necessarily need to be long.)
3. Making sure readers can easily navigate through the middle of your post, using subheadings and linking sentences.
4. Crafting a great title that “sells” your post – remember, this will go in your pitch, and it’s the first indication the host blogger gets of your ability to write a good post!
This can be a good place to involve a friend: once you’ve written your post, ask a fellow blogger to look over it and give you feedback. They may well be able to point out paragraphs that might be better rearranged, or sentences that aren’t quite clear.
You can find more great guest posting advice over at Problogger.