In or out of a recession, online sales have never stopped growing. This is due to convenience of shopping online as well as the ability to find better deals. The sites still pulling in the most sales and continuing to succeed regardless of this countries financial state are ones that are beautifully designed AND easy to use.
To get some better ideas of what your website should and could look like, check out the list of 35 inspirational eCommerce sites below:
Blik: manufactures whimsical removable graphics to spice up the walls of your home.
Fred Perry:Fred Perry’s e-commerce store has a contemporary and elegant look, conveying key features of the brand very well.
Nectar:The website’s structure allows you to browse goods and make purchases with ease.
Tommy Hilfiger:This design relies on simplicity, a comfortable shopping experience and its corporate identity.
Seibei:The site has a very simple, even minimal navigation combined with a striking “cartoonish” design.
Bellyshades:The vibrant acid colors, insane typography and animals that stand in for shopping carts will leave you anything but cold.
Ten Little Monkeys:This design has a very strong visual appeal; vibrant colors work well on the dark background, the navigation is colorful yet intuitive (notice how the section for girls and boys are distinguished). Also, the choice of typography is appropriate for the shop’s main objective: selling branded children’s fashion and gifts.
DogCollars.ca:The design is minimalist but not plain, and it delivers a satisfying shopping experience.
’47:Creative visualization and a well-implemented shopping mechanism make for a wonderful e-commerce design.
Storyville Coffee Company:This one sports a pleasant coffee theme (appropriately enough), an original table-like product viewing area and an easy shopping process.
Narwhal Co.:The tie theme in the website’s header and footer, the stylish icons and the inventive product slideshow on the main page give this design a special flavor.
The Famous 4th Street Cookie:Beautiful typography and high-quality images make this a tasty design.
Via Snella:The store itself is not very big, so the product gallery is not cluttered with the superfluous navigation bars, announcements and slideshows that are typical of large comprehensive online stores.
Twelve South:Twelve South creates accessories exclusively for Apple computers.
Godiva:Tons of products are available here, but the sophisticated navigation system and clean layout make shopping a comfortable experience.
Marc Hansen’s Comic Book:An original, striking and beautiful design that perfectly sets the atmosphere and communicate the style of the designer and his main product – a comic book.
Vanilla Vanity:An original, unique design which deserves a spot in this showcase.
Atom Bicycles:A very simple, clean and stylish design with unusual navigation and good-looking product pages.
Converse:Despite being entirely Flash-based, Converse’s online store is quick to load and easy to navigate.
Steve & Co.:Aside from its refined and clean appearance, the website for leather accessories store Steve & Co. is remarkably usable.
iWorkwear.nl:This design has plenty of white space, making the black and yellow scheme especially appealing.
Sony Style USA:If you are looking to buy a laptop, you can read exhaustive product overviews, compare and browse reviews of similar products and even configure the computer you’ve selected, all without leaving the website.
Abel & Cole:The spirit of a small, environmentally friendly neighborhood grocery store is well reflected in this design by means of charming sketches and hand-drawn typography.
Hollister Co.:Products are displayed horizontally; hover over an item to see its price and available colors without leaving the page.
Gargyle: Gargyle online warehouse website is simple yet cute. Blue dotted lines and lovely icons wonderfully reflect the old country-club lifestyle that Gargyle that aspires to.
Giraffe:The design perfectly sets the atmosphere for the shopping experience.
farfetch.com:Well-known fashion boutique farfetch.com has an elegant black-and-white design.
Winestore:Pictograms with information about the wines’ color, body and flavor are a smart addition.
Ork Posters!:Ork Posters is the brainchild of Jenny Beorkrem, whose original typographic neighborhood posters quickly became a success.
laPatate:Belgian t-shirt store laPatate has a creative and funny design (the men’s tee samples enjoy the lion’s share of laughs).
Snupped:You can buy pre-made sleeves or build your own design, configuring the size and choosing from a number of funky patterns.
Cellarthief:The Apple.com-inspired content blocks against the real-looking wood background shows how the classic spirit of the wine industry is fused with modern design values.
Harry Winston:Harry Winston’s jewelry store features an amazing design with images that mix typography and jewelry.
Olive & Myrtle: A clear layout, soft natural colors and subtle typography make this website look modern and eco-friendly.
Hokey CroquisCuCuu: The design is minimalist and the shopping experience simple.
Teez:A chaotic mash of text and images is obviously a new trend in Web design.
Kinki Micks: The design has a simple retro style that perfectly fits the company’s profile.
Red Is White: A carefully arranged grid, unobtrusive colors and a smooth corduroy-looking texture make the website visually eye-catching, yet they do not eclipse the products.
After checking out the layouts of these sites do you have some better ideas on how you can make your own site stand out?