Ever since the internet went mainstream in the ’90s, people have been finding new ways to use this technology to start businesses and make money.
There are a lot of ways to make money online, and over time, strategies have changed.
Most people would agree that monetizing a blog through ad revenue alone is a lot harder now than it was ten or fifteen years ago…
And yet, blogs still exist as a popular and viable online business option.
Blogs and affiliate sites are popular, due in part to their low barrier to entry.
But there are tons of other options if you start thinking a little bit outside the box.
People are making money in new ways all the time, like starting marketing agencies that specialize in very new and current forms of online marketing..
Think influencer marketing or Instagram stories, the kind of thing you’re just now starting to hear about from the industry press.
In a recent article in Entrepreneur, the author offers some interesting ideas for online businesses that could potentially make a lot of money in 2017 and beyond.
Start a social media influencer marketing consultancy.
The vast majority of marketers (94 percent) who rely on influencer marketing believe it is effective. Brands are finding it increasingly difficult to talk to their target audience.
Prospects are better at filtering out ads and sponsored content than ever before, primarily because of powerful ad blockers.
Influencers provide marketers with an opportunity to begin a meaningful conversation with prospects, just when prospects are most receptive.
The problem is, most brands don’t know how to identify the right influencers to approach, and once they’re working with an influencer, they don’t know how to measure success.
By starting an influencer marketing consultancy, you can provide marketers with access to an effective marketing channel that has never been more in demand.
Master Instagram Stories and become a content consultant.
Instagram is one of the largest social media networks in the world, and Instagram Stories is helping to propel the platform to new heights. Stories is so successful, in fact, that the product is stealing users away from Snapchat.
Many brands recognize that Instagram Stories is a great medium to connect with target audience members; however, creating engaging content on a regular basis can be challenging.
By mastering Instagram Stories, you can offer brands valuable advice about how to create compelling content that followers will engage with.
To add value your service, consider using an Instagram analytics tool that will help you determine what content followers are most interested in, and how that content is performing compared to your client’s competitors.
Promote gated content through YouTube videos.
YouTube is used by about 2 billion people each month, and because they are a part of Google, they offer a suite of advanced advertising possibilities.
Entrepreneurs should consider starting a business that uses compelling YouTube videos to promote gated content hosted on a branded website.
Influencers like Neil Patel and Brian Dean have used YouTube videos to spread their thought leadership, which then helps to promote revenue-generating gated content.
You can find more creative business ideas over at Entrepreneur.