Finding a niche — and associated products — is the hardest part of online entrepreneurship.
Whether you’re going the affiliate marketing route, or selling things directly using a platform like Shopify or Woocommerce, you need products to promote.
You need something that sells well, where there’s definitely an existing market for it.
One way to find these things is to look at resources like Google Trends, to see whether public interest in something is trending upward.
Over at Shopify, they’ve already done some of the legwork on this for you.
Their blog team has pinpointed several types of products that you can expect to keep trending upward throughout 2018.
Some of these are things you may not have heard of, or known existed.
(Especially if you’re a guy who doesn’t use makeup! Some of these are squarely in the “women’s beauty products” category.)
If you’re looking for niche ideas, check out these three hot product categories that are currently on the rise.
Fashion retailers are also stocking their stores with bodysuitswhich help create a slimming silhouette.
The shapewear niche offers women a variety of different styles than can either be worn under clothing with different cuts or as a top, though shapewear is still popular within the lingerie industry where it first emerged.
What makes this product a worth considering is that it offers retailers a lot of versatility: whether you sell lingerie, women’s fashion, or want to add this category on a store for general apparel, you’ll be able to find shapewear in different colors, styles, and sizes to meet the needs of your diverse customer base.
Within the beauty niche, eyelash related products such as eyelash serum, fake eyelashes, and eyelash extensions have been performing well in online stores while growing in popularity in search.
Eyelash serum is a beauty product that helps your eyelashes grow longer. The eyelash niche performs well enough to be a standalone store.
However, there isn’t a lot of variety in the market which can be limiting for store owners.
This niche works best as a product collection on a beauty store.
If you do decide to have a singular focus on the eyelash niche, be sure to bundle your products.
For example, instead of selling one bottle of eyelash serum, you’d bundle it to sell three bottles —this can help increase your average order value.
When it comes to consumable products, it’s easier to sell multiple quantities of the same product since the products always run out.
Eyelash serum is more of a search based product rather than an impulse buy. Using Google Ads and optimizing your website for search will be your best bet to find new customers.
However, there is a way to attract more impulse buys for your serum on Facebook.
Instead of using a picture of your serum bottle, you’ll need to use pictures of people who’ve used your products. Social proof of your eyelash serum’s effectiveness can help drive sales growth.
Visual platforms like Facebook and Instagram require you to have captivating pictures like stunning eyelashes or eye makeup looks in order to drive growth.
Makeup brush cleaners
About 61% of women clean their makeup brushes less than once a month.
The biggest challenges are that they take too long to clean, they don’t know how to clean them, or they don’t know that they need to.
Fortunately, there are now makeup brush cleaners that simplify the cleaning process allowing women to clean their makeup brushes more regularly.
Makeup brush cleaners work well on a general beauty store. You can add this product to your makeup brush collection or as its own category. This product would also work well as an upsell for makeup brushes.
By making it an upsell, you’ll help drive awareness that makeup brushes should be cleaned regularly which can help increase purchases.
Video plays a significant role in your marketing strategy for this product.
Whether you use YouTube influencers to create videos showing your product being used or you have a video for your Facebook ad, this product requires a video explanation to understand how it works.
With YouTube influencers, you can offer them a commission for the number of customers they bring in.
Having them create a makeup tutorial with a brush cleaning in the middle or end of the video can help entice viewers to try your product.
With Facebook ads, you can target women between 18-34 who love beauty, makeup and cosmetics.
You can find seven more interesting products to consider in the full blog post from Shopify.